If you are already a wholesaler or are looking to start selling your items in bulk, you must learn a thing or two about Line Sheets. Having a great line sheet is an absolute must for your business’s survival, and failing to take it seriously can lead to some pretty significant losses in the long run.
Here is what you need to know to be at the top of your game.
What Are Line Sheets and Why Are They So Important?
It’s no secret that there are a host of other wholesalers out there that can be accessed with just a click of a button, so your job is to make things as simple as possible for the potential buyer. Line sheets will help you do just that.
Put simply, a line sheet is somewhat of a catalog that contains all of your available products, as well a detailed description for each item. With all of this information featured on one page, buyers will be able to get all of their questions answered in one go and quickly decide if your products are worth the buy.
What An Effective Line Sheets Should Include
Keep in mind that buyers have their own specific needs when it comes to their product search, and they also want to know as many details as possible so that they can pass the good word to their own customers. That said, you will always want to include the following information:
- Clear pictures that showcase the product in its best, most realistic light
- Product names and item numbers
- Both wholesale and suggested retail prices
- Available sizes and colors
- Care Instructions
Depending on what you are selling, you might need to add on a few things or leave others off if they prove to be irrelevant. Overall, you just want to make sure that your line sheet answers all frequently asked questions so that buyers won’t have to contact you with trivial concerns., which could prevent sales.
Common Line Sheet Hiccups
One of the great things about line sheets is that there is no “one size fits all” format to abide by. This gives you another opportunity to set your brand apart and show off your creativity. And while they are pretty easy to nail, there is still a lot of room for error. Here are a few things to avoid when putting yours together.
- Being too wordy — Time is of the essence. Be as concise as possible.
- Leaving out important details
- A bland design — An appealing layout, colors that flow, and great imagery will instantly attract more buyers.
- Showcasing bad photos — Blurry pictures and those that leave too much to the imagination are a huge no-no.
Afraid That You Might Not Be Able to Pull It Off?
There can be a lot of pressure when it comes to creating the perfect line sheet. You might not be very tech-savvy, or you might not feel capable of creating a design that will drive traffic your way. Fortunately, you don’t have to take this vital step alone. ApparelMagic is committed to helping business owners drive their sales by creating impressive line sheets that help brands draw in their target audience.
Once you have that eye-catching line sheet that gives customers a proper rundown on what you have to offer, you can expect your sales to soar. Feel free to post it on your website, feature it on your social media, and print out a few copies to distribute to all of your favorite retailers near you.