Brandon Ginsberg in the Press
As the CEO of Apparel Magic, Brandon Ginsberg is recognized as an expert at the intersection of fashion and technology. He writes extensively on leadership and innovation in sectors such as eCommerce, retail, and wholesale. Ginsberg has been featured in Forbes and is a member of the Young Entrepreneur Council (YEC) and the South Florida Tech Hub.
How Fashion Brands Have Optimized Their E-Commerce Efforts to Survive the Pandemic
I could go on for hours about the devastating impacts of the Covid-19 pandemic: the number of people who have lost their lives, the economic turmoil, the businesses that have been forced to close their doors and the ones still struggling to stay afloat. But I won’t.
How Fashion Brands Have Optimized Their E-Commerce Efforts to Survive the Pandemic
Richard Branson. Walt Disney. David Karp. Mike Hudack. What do all these prominent figures have in common? The obvious is that they’re masterminds behind multimillion and billion-dollar companies and have built lasting legacies within their industries. The not-so-obvious is that they’re all high school dropouts.
Not all dropouts will obtain this degree of success, but an Ivy League education isn’t necessarily a guarantee of success, either. But when a high school dropout carves a path of affluence, it pokes a hole in the mythos that formal education is mandatory for a lucrative career. It’s true in these examples and true of my own experience as well.
How the Pandemic is Revamping the Retail Landscape
Walking into a brick-and-mortar store today feels a bit apocalyptic. Employees now don gloves, facemasks and even the occasional face shield for added protection. There are stickers meticulously placed at six-foot intervals in front of checkout counters to help consumers abide by social distancing rules. Plexiglass shields now act as a protective barrier between cashiers and shoppers.
Then, to comply with health and safety regulations and ensure customers feel safe and comfortable, retail stores must also control the number of employees and shoppers in-store, offer faster service, and make accommodations for more self-service options.
Tech Talk | ‘Shopify Integration & eCommerce Solutions’
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GUEST SPEAKERS: Brandon Ginsberg | CEO @ ApparelMagic
TOPIC: ‘Shopify Integration & eCommerce Solutions’
Expert at the intersection of fashion and technology
